Purpose of this video is to demonstrate how you can rank your keyword to Page 1 of Amazon using launch pad. In this example we use Zonjump since this is our favorite launchpad.
Here is the sign up page for Zonjump https://goo.gl/njy8Ki and use the code EXTREMECOMMERCE to get the 5-10% discount on coupons. My advise is to buy 250 coupons so it would become more cheaper otherwise less than 100 coupons, they charge $1.5 per coupon.
So basically there are 3 ways of launching your product.
2. Soft Launch
3. Hard Launch
No matter whatever launch strategy we use, we always need to have a budget of throwing away/giveaways of our product. This could range from 50 giveaways to 500 giveaways and this all depends on your product score, competition, your keyword etc.
If you launch your product organically then we have plenty of strategies to use such as slashing 50% off for first 20-30 pcs or 50 pcs and then increasing the price slowly by few dollars and keep increasing until you are fully established on page 1 with reasonable number of reviews.
If you want to launch your product through launchpad then we usually have 2 launchpads to choose. Either we go for soft launch using Zonjump or we use Hard launch using Viral Launch alike platform. Soft launch platforms would usually bring traffic from facebook and other mediums thus our expected reviews could be 4% out of 100 orders whereas with Hard launch such as VI we may go up to 15% reviews since these are community based platforms with higher reviews in return. But VL is expensive and would cost you $400 for one single launch whereas Zonjump is much cheaper and flexible on how many coupons you buy.
In this video you can go through the live example of how we launch one ASIN and how we make a campaign for the first time and how we track our keyword performance over 2 weeks and check the results showing the keyword ranked to page 1 of Amazon.
If you have questions, you are welcome to join our Facebook Group to ask any question https://goo.gl/dhcBby