The important new strategy for the year 2019 relating Brand name selection
Using a keyword in your brand name would give you listing boost without effort and bleeding. For example, if someone types my brand name “Avinox” Amazon will instantly show up all my listings with the brand name “Avinox” on them. Similarly, if my keyword is “Pet gloves” and my brand name is also “Pet gloves”. Bang, my listings will show up instantly on page 1 with least amount of effort and energy. Just because Amazon’s A9 algorithm is designed to search for a brand name with top priority before anything else when someone types a keyword.
However the challenge here is USPTO is likely not going to approve such trademark and this means, this is just a low-end technique only and the moment you rank with this technique without a trademark, a lot of hijackers & honeybees will do me too on your list and will start eating the whole pie. So how can we play this trick in a way that we have the brand name + keyword with 50% matching at least.
My vision is always to focus building a niche. I don’t encourage you making one list of Pet glove and another one being a Pressure cooker and another of your list being MMA gloves. No. I don’t encourage this. What I encourage most is always pick one product and start building a niche around it. This means, if you are going ahead with “Pet Gloves” then work on “Pet Cage” and also on “Pet Collar” and “Pet mat” also. This way we can possibly go for a brand name such as “Sunny’s Pet” or “Our Pet” or “Pet mate”. If you go for ‘Pet Mate’ as a trademark, you see it covers up 100% of your keyword “Pet Mat” and this keyword will rank almost instantly with least amount of effort just because your brand name itself is “Pet Mate” and most likely this brand name will be approved by USPTO easily as well and it covers up 100% of the keyword “Pet Mat”.
If you plan to go into BBQ products and plenty of your keywords are surrounded by BBQ then you may go for a brand name like “Outdoor BBQ” or “Sunny’s BBQ” etc. It will help rank almost half of your keywords/products very easily. So please plan and design your brand name very carefully and take your time. Do it once your first product is approved and you are likely able to find more products within this niche and able to grow this niche in future because selling a niche always bring big money to you than selling just a list alone.
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