In this video we understand
Super URL Vs Just URL or in other words Keyword Ranking vs BSR Improvement External Traffic vs Your own domain traffic Understand Amazon reward system
I know a lot of people are debating and due to my last announcement about Zonjump Super URL not working, many are wondering on a better long term solution and many still trying to understand the difference between Super URL and normal Amazon product URL so I wanted to add some important points for you.
1. Normal product URL is just like any product url showing amazon and also the ASIN in the URL. If you ask someone to use this URL to land onto your product page and make a purchase, Amazon sees this as nothing more than a conversion. Does conversion helps? Yes conversion helps. However conversion means, no keyword ranking since no one typed this keyword and landed onto your product page. This will give you a BSR boost and your BSR will improve. (Best Seller Rank) that means, you may reach top 100 in a particular sub-category. On top of this you do some experiments and change your cub-categories every 10 days to obtain NEW ARRIVAL tag in each new Sub-Category and find out which sub-category gives you a final top 20 spot in that sub-category. Of course sub-category must be closest matching and not some irrelevant sub-category. So sending traffic direct to your URL does improve your BSR. You can send traffic from facebook or google Ads. It’s up to you. Does it help in keyword ranking? Immediate short term. NO. Long term. Yes. So those who could not rank using ZJ and frustrated should not be so disappointed since constant conversion and BSR improvement will eventually rank your keywords so don’t give up.
2. Super URL, I already explained before that super URL is not a normal landing page URL but it is an artificially encoded URL just to trick Amazon that people are typing this particular keyword and organically reaching page 2 or page 3 or page 7 and finally landing this product page. This could be one single URL or could be 2 step URL. Different vendors use different techniques. So recently ZJ Super URL is not working and causing a lot of frustration to many students and I have asked all of you to go for VL or JS as a result. Some people wonder if we can use super URL within our FB Ad or Google Ad. Yes, you can do it. However you will need to generate your super URL through some reliable tool like helium instead of trying to make one yourself. Super URLs does increase BSR + Keyword rank both since you are making Amazon believe that people typing this keyword and at the same time you have conversion as well.
3. Can we use FB pages to divert traffic to URL or Super URL? Well, yes. Future is of external traffic now. Amazon is now giving almost 18% weight to external traffic vs almost 5% weight for PPC Campaign and this is extremely frustrating even for me. Now that means, it’s unlike past when we could just do aggressive PPC and rank quickly. This is not going to be the case anymore. So where do we bring external traffic from? You will bring it from your own audience. How on earth we build this audience now? Well just build it the way we built Extreme Commerce audience? Can you do that? Is it easy? If no, then start finding FB page and IG pages or use platforms like shoutcart etc to make deals with FB and IG page owners and give them either your URL or Super URL to get the traffic diverted to your FBA listing.
4. If you bringing traffic from your own highly optimized website redirecting every incoming visitor to your Amazon product landing page, Amazon will reward you tremendously. If your brand name is Avarox and your are redirecting all your traffic from your domain avarox.com or avaroxbaby.com or avaroxdoggy.com, Amazon is going to reward you tremendously by improving your BSR overnight since external traffic weight is 18% and of course Amazon would love for you to sacrifice your own website business and give that business to Amazon instead.
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